Alta Equipment has appointed Bobby Johnsen to its sales staff at its facility in Concord, N.H. Johnsen's area of responsibility will be southern New Hampshire.

Over the past decade, Johnsen has worked as general manager of a landscape company in the Manchester area where he had experience in all aspects of the landscape business, including selling projects, maintaining quality control, employee management and ensuring the company had the right equipment for each project.

Prior to this, he had started and operated his own hardscape construction company. As a result of these experiences, Johnsen is very familiar with the operation of most compact equipment, having operated most categories of machines from skid steers, track loaders, excavators and wheel loaders. He also has some background in screening aggregate materials.

"There are particular aspects of the Alta Equipment lineup that I feel specifically qualified to address," Johnsen said. "With my previous employer, we had five JCB compact loaders in our fleet as well as a JCB 220 excavator. I was also involved in several projects where we rented Vibroscreen trommel screens and box screeners from Alta Equipment. The equipment side of the construction industry has always been my passion. Getting this opportunity with Alta Equipment to focus solely on equipment and helping customers match the right equipment to their projects is exciting."

Johnsen is an Air Force veteran.

At its Concord facility, Alta Equipment represents JCB, Toro, Vibroscreen, Avant, Arctic Snow & Ice, Fair Mfg., Bergmann, Terramac, Wille, AMI and Steelwrist. CEG