ALTA Equipment held a grand opening event at its new Ft. Pierce, Fla., branch facility on Feb. 19, 2026. Construction Equipment Guide was on hand as picture perfect weather for the day-long event saw 100's of customers and guests make their way to the new ALTA branch.
Lunch was catered by local favorite, Mission BBQ. Local, regional and national ALTA staff members were in attendance to be a part of the day's festivities and were joined by many of their manufacturer representatives.
Equipment displays were staffed with sales and service representatives at the dealer and manufacturer level to provide in-depth machine walkarounds. ALTA "swag bags" were given away and prize drawings were available.
This new ALTA branch sits on five acres just west of the Florida Turnpike and I-95 and is a full-service, 8-bay branch. According to operations manager, Jorge Correa, they still have some "finishing touches" to do on the facility including adding a wash bay and adding more staff members, primarily technicians.
"We've been serving this area from our Orlando and Davie, Florida locations," Correa told Construction Equipment Guide. "With all the development and growth going on in this area, this helps us to cut the travel time and serve our customers where they are working." CEG
