The Volvo Masters is a team competition for parts and service technicians who solve problems similar to those they face on job sites every day. Teams are judged on their technical and parts system skills, on how they handle their tools and how they apply the Volvo core values of quality, safety and environmental care in their work.

In the years since its inception in 1990, the VolvoMasters competition has seen many teams put their knowledge and skill to the test. The competition’s original goal was to increase the Volvo CE dealer’s service and parts technical teams’ knowledge of Volvo products around the world.

Since then, the aim has evolved to include enhancing the aptitude of Volvo trained dealer technicians and parts representatives in providing a consistently positive customer experience with every job, since improved education and broader experience results in more positive interaction with customers.

This year’s North American Masters Finals lasted three days from March 1 to 3. The ASC team, the Tarheels, pulled out the win, toppling seasoned and experienced teams from Rudd, Romco and Redhead to earn the 2011 Masters Trophy.

Volvo Masters competitions are held in North America, Europe, Latin America, Asia and Region International. All regional winning teams will travel to Sweden to compete in the world-wide Masters Competition, to be held in Eskilstuna, Sweden, from June 26 until July 2, 2011.