The board of directors of Dressta Ltd. has promoted Bob Olson to president of Dressta North America.

In his new role, Olson will be responsible for all company operations in the U.S. and Canadian markets.

He succeeds Tom McGonigle, a long time industry veteran who has led Dressta North America from its inception in 2001. McGonigle retired on March 31.

Olson joined Dressta in 2006 and most recently served as the vice president of sales and marketing for the company.

“As President, I will build on the fine record that Tom McGonigle has established for Dressta North America since its establishment in 2001. I look forward to leading our fine team of professionals as we continue to build the Dressta brand in North America,” said Olson.

Olson is an industry veteran with 34 years of experience in sales, marketing and distributor development functions. He has previously held management positions in each of these areas with several major equipment manufacturers.

Dressta North America, a fully owned subsidiary of Dressta Company Ltd., is headquartered in Buffalo Grove, Ill., and markets the Dressta crawler dozer, wheel loader and crawler loader lines of construction equipment.

For more information, visit www.dresstanorthamerica.com.