Case Construction Equipment has launched Case Triple Threat Rodeo Competition, a yearlong rodeo competition featuring Case backhoe/loaders, wheel loaders and skid steers.

The operators who win rodeo events at Case dealerships across North America will compete in a final event during the 2012 World of Concrete tradeshow to determine the champion. The grand prize winner receives a new Case compact track loader for the sponsoring company and a Ram truck for themselves. Fully loaded with a quick coupler, pilot controls and ride control, the compact track loader is valued at $59,000. The Ram 2500SLT truck features a 5.76 V8 Hemi and is valued at $42,000.

“Operators demonstrate their skills on the job every day,” said Rob Marringa, Case marketing manager. “They’re placing pipe in narrow trenches, maneuvering equipment around job site obstacles and leveling ground to exact specifications. The Triple Threat Rodeo gives the very best operators a chance to show off their skills.”

Operators participating in the local rodeo events are eligible to win up to $500 in cash prizes and Case gear. First-prize winners also will win a trip for two to Las Vegas to compete in the Case North American Triple Threat Rodeo Championship.

The Case Triple Threat Rodeo Competitions also provide partnership opportunities with Habitat for Humanity affiliates. Each participating Case dealership will make a donation to its local Habitat affiliate or other local charity and provide the opportunity to recruit skilled volunteers at the events.

The rodeo events also will promote the Case Community Challenge program, which honors contractors who donate their time and energy to participate in local community improvement projects.

For more information, visit www.caserodeoseries.com.