Cashman Equipment Company announced the appointment of Mike Brenner to the position of Reno/Sparks sales manager. Brenner is responsible for leading the Reno/Sparks sales organization, expanding market share, and maintaining Cashman’s customer relationships.

“I’m pleased to be part of Cashman’s team here in the Reno area,” said Brenner. “Cat and Cashman are well-known and respected companies, and I’m looking forward to using my past experience to help make a difference here.”

Prior to joining Cashman, Brenner was employed by Ritchie Brothers Auctioneers. During his seven plus years there, Brenner was a territory manager and then a regional manager in the Reno and northern California area. Prior to that, his professional career focused on national and international automobile sales.

Brenner’s new focus will be leading and managing a seasoned group of sales representatives in Cashman’s Reno/Sparks office, ensuring that customers receive unmatched service and support before, during and after the sale. He will also be responsible for achieving regional business goals while ensuring effective, timely and high-quality sales operations in the northwestern Nevada and northeastern California areas.

“There are a lot of growth opportunities for Cashman in the Reno area,” said Todd Gilligan, general manager of sales and marketing. “Mike brings a wealth of experience and a proven track record of success. I am confident he will help us find and win those opportunities, providing customers with the products they need while growing our market share and expanding our customer relationships.”