Launching at ConExpo-Con/AGG 2026, the brand refresh and updated digital tools for Cat Rentals helps deliver a modernized, more seamless experience for rental customers across the Cat dealer network.
The digital enhancements offer more streamlined communication with a dealer, and integration of telematics information provides better visibility into machine data for enhanced rental fleet management.
"It's all about making the rental process easier and offering better visibility, so Cat Rentals digital tools can help our customers meet their toughest challenges more efficiently," said Phil Kelliher, senior vice president of Cat Rental and Used. "What's changing is the brand's design and the way customers will experience it. What's not changing is our commitment to customers, backed by local roots and global strength."
Enhanced Digital Experience
Coming mid-late 2026, the Cat Rentals digital experience will continue to evolve to support a growing rental customer base more efficiently. The new catrentals.com makes it easier than ever for customers to find their local dealer, rent the right equipment for the job and manage their rentals online, according to Caterpillar. Its enhanced search feature makes locating equipment fast and easy.
An improved customer dashboard shows past, current and upcoming rentals for easier oversight. Enhancing equipment management efficiency, the self-service feature helps customers to manage equipment call-offs, service events and transfers. The site's rental detail view provides customers with valuable insights on use, telematics and billing, complete with the ability to customize notifications and alerts for improved fleet and business management.
Cat Rentals is now part of a connected experience ecosystem that integrates with cat.com and VisionLink. The redesigned rental management experience will also integrate the new Cat AI Assistant later this year to further help customers easily navigate the rental process. Ultimately, Cat Rentals will help enable more rental opportunities and insights for customers, providing a smarter, consistent rental digital experience.
Same Commitment to Customers
The new Cat Rentals identity is about helping customers show up with the right equipment at the job site and getting the project done, no matter the size or complexity. From quick, single equipment rentals to major projects, Cat Rentals delivers more than machines. It provides the know-how to help customers rent the right equipment, fast support and equipment that's ready to work as hard as its customers.
"The Cat Rentals brand refresh begins at ConExpo and will roll out new features and advanced technologies, such as the Cat AI Assistant, throughout the year," said Kelliher. "The future of Cat Rentals is now."
For more information, visit catrentals.com.
