Construction Equipment Guide (CEG) announced Jacob Estrello has joined its sales team. He will take over responsibility for CEG's customer base in most of the state of Texas, including the DFW, Houston, San Antonio and Austin metro areas.

The position is a new one, created to better serve the ever-expanding Texas market.

Estrello previously worked as an account executive for the Dallas Observer covering the DFW area. He excelled in providing both print and digital advertising solutions to clients in North Texas.

He is a native of San Antonio and now resides in Dallas.

"I could not be more excited about joining the Construction Equipment Guide team," Estrello said. "I'm looking forward to being a part of the construction industry in Texas and being able to share my passion for helping businesses promote their products and grow their market share."

"We welcome Jacob to CEG and are excited to have him on board," said Ted McKeon, president and publisher of Construction Equipment Guide. "His enthusiasm for marketing and his desire to develop partner-like relationships with his clients make him a good fit for CEG. We look forward to his contributions to both CEG and the construction industry in Texas as a whole."

McKeon said Estrello will work closely with Western Region Publisher Dennis Hogeboom in continuing the company's growth in Texas.

"The addition of Jacob to our team will allow us to meet the needs of our customers in Texas better than ever," said Hogeboom. "Being within just a few hours' drive of all major Texas cities will give him easy access to job stories, dealer events, auctions and other industry happenings."

To contact Jacob Estrello, call 210/878-5650 or e-mail jestrello@cegltd.com. CEG