Create a CEG Account  /  CEG Login



Hitachi Construction Machinery Supports Generational Business

Chappell Tractor, a generational business in Boston, partners with Hitachi Construction Machinery. With a focus on customer satisfaction, the family-owned company credits Hitachi's reputation and quality for their successful partnership, as they continue to support the community with top-notch equipment and service.

August 6, 2025 - Northeast Edition
Updated: August 14, 2025
Hitachi

Now in 2025, Brad and Corey Chappell are the fourth generation owners of their family business and remain dedicated to providing their community with premiere heavy machinery and construction equipment.
Hitachi photo
Now in 2025, Brad and Corey Chappell are the fourth generation owners of their family business and remain dedicated to providing their community with premiere heavy machinery and construction equipment.
Now in 2025, Brad and Corey Chappell are the fourth generation owners of their family business and remain dedicated to providing their community with premiere heavy machinery and construction equipment.   (Hitachi photo) The launch of their dedicated Hitachi equipment store marks a new chapter in Chappell Tractor’s history of supporting development in the greater Boston area.   (Hitachi photo)

In the quiet suburbs of Boston, a generational business has been steadily shaping and building the community.

Starting out of a family farm in 1955, Chappell Tractor began its business by supporting local farmers with tractors and farm equipment. As the area developed to be less agricultural and more industrial, Chappell Tractor reinforced the housing boom by adding heavy equipment to its lineup for local contractors.

Now in 2025, Brad and Corey Chappell are the fourth generation owners of the family business and remain dedicated to providing their community with premiere heavy machinery and construction equipment. With three locations in New Hampshire and one dedicated Hitachi equipment location in Massachusetts, Chappell Tractor is dedicated to customer satisfaction and loyalty.

They follow the ethics instilled by previous generations which saw success because they were people-first oriented. That's why now, Chappell Tractors takes pride in fully supporting its customers with quality machines, parts and service.

For Chappell Tractor, choosing which brands to represent in its market is a thoughtful process rooted in trust and reputation. "As a family-owned business", said Brad Chappell, "Our name is on the building, we value our reputation and we're in alignment with that with Hitachi."

When Hitachi reentered the United States market in 2022 with an added wheel loader line to its product range, Chappell knew they had the right brand.

"We always knew the history of the Hitachi excavator as a very solid excavator and accepted in the marketplace," said Corey Chappell. "So it's been a great partnership with the support from Hitachi and our reputation in the market for so many years."

Hitachi Construction Machinery has always been a brand dedicated to providing industry leading machinery that dealers are proud to represent, according to Hitachi. The latest innovations in its equipment and technology are driven by its commitment to helping communities build a sustainable society. As the Hitachi brand grows, due to the dealers that represent them, so do its innovations.

"We're really excited to continue to grow with the Hitachi brand, because it's a brand that wanted to grow with us," said Brad Chappell.

The launch of its dedicated Hitachi equipment store marks a new chapter in Chappell Tractor's history of supporting development in the greater Boston area.

*This story is reprinted with permission of Hitachi Construction Machinery Americas.


Today's top stories

New SR 141 Alignment Promises Smoother Travel Through Middle Tennessee

Webber–United JV Advances $620M I-16/I-75 Interchange

Thompson Tractor Hosts Companywide Used Equipment Sale

Georgia Power Begins Construction of Battery Storage System

Werk-Brau Names Gold Coast JCB as South Florida Dealer

BOMAG Names Mid South Machinery Full Line Dealer for State of Mississippi

Louisiana Breaks Ground On $2.3B I-10 Calcasieu River Bridge

James River Equipment Named Newest Trimble Technology Outlet, Serving Customers in Mid-Atlantic


 





×

Stay Ahead of the Market

Get weekly equipment news, auction updates, and dealer insights — trusted by thousands of industry professionals.



39.95234 \\ -75.16379 \\ Philadelphia \\ PA \\ US \\ 19019