Custom Equipment LLC has welcomed Paul Allen as its Northeast U.S. territory manager. Allen will provide support to customers in the Northeast region, where the company has a growing presence. He will focus on continuing the expansion and channel development of Hy-Brid Lifts, Custom Equipment's line of lightweight low-level scissor lifts.

"Paul is a great asset for our team," said Dan Schneider, Custom Equipment LLC vice president of sales. "With a growing construction industry, we needed someone who can continue to give our customers in that region the attention and support they need to be successful."

Allen has more than 10 years of sales experience selling and renting into the construction industry, including positions at Altec Industries, NES Rentals and most recently Admar Supply Co.

"I am very excited to join Custom Equipment," Allen said. "It's great to be part of a team that builds high quality American-made equipment that provides solutions to contractors' construction challenges."

For more information about Custom Equipment LLC, call 262/644-1300 or visit www.hybridlifts.com.