Equipment East has expanded its sales team with the addition of Toby Reynolds, who recently joined the company as a territory manager serving southern New Hampshire.
In his new role, Reynolds is responsible for sales and customer support throughout Merrimack, Rockingham and Strafford counties in New Hampshire. His responsibilities include developing new customer relationships, supporting existing accounts, coordinating equipment demonstrations and helping contractors identify the right machines for their applications. He also serves as a liaison between customers and Equipment East, helping connect them with parts and service resources while keeping sales activity focused in the field.
Reynolds brings more than 30 years of sales experience to Equipment East, including more than 10 years in the construction equipment industry. He began his career in sales while still in high school and spent much of his early professional life in the powersports industry, working within a family-owned business that operated multiple franchises in Maine. He later transitioned into construction equipment sales, a move influenced by his upbringing in a construction-oriented family. Reynolds' father spent four decades in the construction industry as an equipment operator, and Reynolds grew up around heavy machinery, making the shift into the equipment business a natural progression.
After previously working in southern Maine, Reynolds said the opportunity to take on a new territory in southern New Hampshire was a key factor in his decision to join Equipment East. He also was drawn to the company's family-owned culture and its emphasis on relationships, customer support and accessibility throughout the organization.
Although still early in his tenure, Reynolds has been impressed with the quality of the equipment lines represented by Equipment East, particularly the DEVELON product offering. The machines' build quality, durability, and overall fit and finish have stood out, giving him confidence as he introduces the brand to customers throughout his territory, he said.
"With a lifelong connection to construction equipment and a strong background in sales, I am focused on building long-term relationships and expanding Equipment East's presence across southern New Hampshire," he added.
Equipment East is a family-owned construction equipment distributor serving customers throughout Massachusetts and New Hampshire. The company operates locations in Dracut, Brockton, and Auburn, Mass., as well as Bow, N.H., providing sales, parts and service support to contractors, municipalities and owner-operators across the region. Equipment East represents a wide range of construction and compact equipment manufacturers, with its primary focus on DEVELON, offering a full lineup of excavators, wheel loaders, compact excavators, skid steers, dozers and articulated rock trucks. Additional product lines include Wacker Neuson, ASV, IMAN compact equipment, Atlas Copco, Chicago Pneumatic and a broad selection of attachments for excavators and other construction machines. CEG
