Equipment East has expanded its sales team with the addition of Patrick McDonald as territory sales manager, covering Bristol and Norfolk counties in Massachusetts.
McDonald, who joined the company at the beginning of January 2026, is based primarily out of Equipment East's Brockton, Mass., branch and will work closely with contractors throughout the region.
McDonald brings eight years of construction equipment sales experience to his new role, with a background focused on helping contractors select the right machines and support solutions to keep jobs moving. Prior to joining Equipment East, he worked in a similar territory sales role for a major equipment dealer, gaining extensive experience in both new equipment sales and rental support across eastern Massachusetts.
In his current position, McDonald represents Equipment East's full equipment lineup, including DEVELON excavators and wheel loaders, Yanmar compact equipment, ASV compact track loaders, Ammann compaction equipment, Chicago Pneumatic tools and breakers, Ramfos hydraulic hammers and a broad range of supporting products. While his primary focus is contractor sales, McDonald also will work closely with Equipment East's internal teams to ensure customers receive timely parts, service and rental support.
"My goal is to be the first call my customers make," McDonald said. "Whether it's purchasing a new machine, lining up a rental, expediting a part or helping coordinate service, I want to be the guy who helps get it done."
McDonald emphasized that the role of a territory sales manager extends far beyond selling iron. He frequently acts as a liaison between customers and Equipment East's parts and service departments, helping resolve urgent issues and minimize downtime — a critical concern for contractors.
"You're only as good as the team behind you, and the parts and service departments here are second to none," he said. "I've already seen emergency rentals turned around in a matter of hours. That kind of responsiveness is rare in this industry."
Serving Massachusetts and New Hampshire, Equipment East operates multiple locations, with its headquarters in Dracut, Mass., and additional branches in Brockton, Auburn and Bow, N.H. The company maintains one of the largest rental fleets in its market area and is known for its ability to quickly mobilize equipment when customers face unexpected needs, weather events or equipment failures, the company said.
"Downtime is the silent killer for contractors," McDonald said. "If we can mitigate that — whether through rentals, fast service response or even swapping machines when something goes down — that's real value for the customer."
He also pointed to Equipment East's ownership and leadership as a differentiator, highlighting a culture that prioritizes long-term relationships over short-term transactions.
"They genuinely care about their customers and they back it up with action," McDonald said. "That kind of commitment is something contractors feel, and once they experience it, they don't go anywhere else."
A lifelong automotive enthusiast, McDonald spends his free time restoring and working on classic cars, with projects spanning multiple manufacturers and eras.
McDonald said he is excited about the opportunity to grow new relationships while continuing to support Equipment East's established customer base.
"I'm proud to represent this company," he said. "The opportunity here is huge, and I'm excited about what we can do for contractors in this market." CEG
