Equipment East has appointed David Puro as territory manager, based out of the company's Bow, N.H., branch.
In his new role, Puro will serve customers across Hillsborough and Cheshire counties and parts of Rockingham County, covering a broad swath of southern and western New Hampshire from the Manchester area west to Keene and the Vermont and Massachusetts borders.
Puro joins Equipment East with more than two decades of professional sales experience, bringing a strong background in equipment-focused industries and customer-driven service. While he is relatively new to the construction equipment sector, his career has consistently revolved around selling, supporting and servicing working iron. Most recently, Puro was a top producer in the material-handling industry, working with aerial equipment, lifts and related products. Earlier in his career, he also gained hands-on exposure through public works work in New Jersey, giving him a practical understanding of how equipment is used in the field.
As territory manager, Puro's responsibilities extend well beyond simply selling machines. His day-to-day work includes developing new customer relationships, supporting existing accounts and helping contractors, landscapers, municipalities and public works departments determine whether purchasing, leasing or renting equipment best fits their needs. He also serves as a key point of contact between customers and Equipment East's parts and service departments, helping navigate service calls, emergency repairs and time-sensitive parts needs to keep machines productive on the job site.
"That customer-advocate role is a big part of what I do," said Puro. "Whether it's tracking down a critical hydraulic hose, arranging glass replacement or just making sure the service team gets where they need to be quickly, the goal is to make things easier for the customer."
Equipment East supports that mission with a strong multi-branch footprint and deep inventory across its four locations in Dracut, Brockton and Auburn, Mass., and Bow, N.H., the company said. Puro noted that having access to inventory and resources across all locations will allow him to respond quickly to customer needs. The company's centralized service dispatch and parts operations further strengthen that support, with technicians available around the clock when conditions demand it, the company added.
Serving Massachusetts and New Hampshire, Equipment East is a full-line construction equipment distributor representing DEVELON, Wacker Neuson, Yanmar and ASV compact track loaders, along with a wide range of attachments, Felling trailers, Atlas Copco and Chicago Pneumatic tools and Vac-All vacuum truck solutions.
A longtime sales professional who has worked across multiple industries since 2003, Puro said he has finally landed in the field that truly excites him.
"Some people love classic cars or boats," he said. "I've always liked bulldozers, backhoes and heavy equipment. I'm excited to be here and to help customers succeed." CEG
