Farm-Rite Willmar Hosts Annual Open House

Farm-Rite Equipment's annual open house in Willmar, Minn., had over 400 guests. Attendees saw new equipment, met manufacturer reps, and had the chance to win prizes. The full-service Bobcat dealer also offered special deals, a parts sale, and a buffet lunch.

April 21, 2026 - Midwest Edition #9
CEG

Farm-Rite Equipment welcomed more than 400 guests to its annual open house at its facility at 1515 U.S. Highway 12 W in Willmar, Minn.

Manufacturer representatives were on hand to introduce everyone to the newest equipment and latest technology. Farm-Rite staff were available to answer questions as well.

In addition to its annual huge parts sale and other special offers, guests were treated to a buffet lunch and the chance to win a variety of prizes.

Farm-Rite is a full-service Bobcat dealer, providing sales, service, parts and rentals. The company was established in Dassel, Minn., in the mid-1970s and has since expanded to locations in Willmar, St. Cloud and Long Prairie.

In addition to Bobcat, Farm-Rite offers Felling Trailers, KAGE attachments, Diamond Mowers, Virnig attachments, MuskOx snow blowers, Beekman Vac and Towmaster Trailers.

For more information, visit farmriteequip.com. CEG

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Sebastion Amundson (L), mechanic, helps out at the parts counter with Tony Hunstad, parts, during Farm-Rite Willmar’s, big parts sale. (CEG photo)

Chris Guggemos (L), outside sales manager, and Ryan Kral, parts manager of Towmaster Trailers, Litchfield, Minn., with a T-14DT with a 14,000-lb. capacity, drop-deck tilt trailer designed for hauling mid-sized construction equipment, such as skid steers or mini-excavators. (CEG photo)

This Bobcat compact track loader with a KAGE Snow Pusher Pro attachment moves snow like a professional in the most extreme conditions. The efficient, durable plow is built to perform so you can do more in less time. KAGE Innovation is based in Oceola, Wis. (CEG photo)

The Beekman Vac 28 Max Skid-Vac tackles everything, wet or dry. Its powerful suction (15 INHG) handles rocks, debris and even cleans up large spills. Beekman is based in Pennock, Minn. (CEG photo)

Amber Ronning, Lori Ronning, Shana Shuck, Joyce Ronning and Jeanette Ebnet were ready to serve lunch to the more than 400 attendees. (CEG photo)

Josh Koglin, Farm-Rite of Willmar service department, works the phones even during an open house. Commitment to service at its best. (CEG photo)

Giving a hand are Wyatt Larson, service Farm-Rite Willmar, and Logan Boyle, owner and operator of Minnesota Seal Coat and Asphalt Maintenance, New London, Minn. “We look forward to the parts sale every year and stock up,” said Boyle. “It’s a parts haul on air filters alone.” (CEG photo)

The Farm-Rite showroom lineup for the day takes advantage of the massive service bays on site. (CEG photo)

The big shop is the perfect area to serve lunch and host the prize table. (CEG photo)

A huge turnout for good food and to catch up with Farm-Rite staff and product representatives for the great lineup Farm-Rite has available. (CEG photo)

(L-R): Mike Fitzgerald, marketing director of Bobcat; Joe Meide, Bobcat district parts and service manager; and Tim Krahn, district sales manager of Bobcat, West Fargo, N.D., with one of Bobcat’s most popular models — the T770 compact track loader. (CEG photo)

Paul Schreurs, regional sales manager of Diamond Mowers, Sioux Falls, S.D., shows a 50-in. 75 hp mulcher head SK Drum DC Pro. “It’s getting to be land clearing time of year,” said Schreurs. “This unit will get the job done.” (CEG photo)

Justin Williamson, inside sales consultant of Felling Trailers, Sauk Centre, Minn., with a FT-16 DT HD dump trailer. The DT HD heavy-duty, takes the roughest jobs in stride, from hauling dirt and rock to transporting your skid steer. (CEG photo)

Hannah Albrecht watches her dad, Lane, owner of Albrecht Wind and Energy, Willmar, Minn., check out this T86 Bobcat track machine. (CEG photo)

Good food, good crowd, great weather — another successful open house (CEG photo)

Alvin Walsh (L), retired farmer of 60 years, Litchfield, Minn., with his son-in-law, Danny Cox, parts manager, Farm-Rite Willmar, Minn. (CEG photo)

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Farm-Rite Willmar Hosts Annual Open House

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