Hydrema appointed Barry Ferrell as the company’s regional business manager. Ferrell brings to Hydrema more than 20 years experience as both a dealer and manufacturer representative.

In his new role, Ferrell will be responsible for regional and individual product training, providing product support to dealers, assisting with customer product presentations and distributions and also dealer development.

“To join a prestigious company like Hydrema that manufactures an outstanding product and has an excellent team of professional sales staff is a true privilege,” said Ferrell. “I look forward to many years of success and growth with the company.”

Prior to joining Hydrema, Ferrell held several management positions with well-known construction equipment dealers and manufacturers and has had a lengthy track record of leading successful sales teams. Ferrell’s resume includes a three year term as sales manager of Hertz Equipment Rental as well as an eight year term as territory manager of Cowin Equipment. Most recently, Ferrell served as regional manager of Dressta North America where he helped to surpass sales objectives and increase market share for the company.

“Barry has pervasive experience and superior knowledge of the construction equipment industry,” said Kris Binder, vice president of Hydrema North America. “We are confident he will be an outstanding addition to our sales team.”

For more information, call 877/449-3736 or visit www.hydrema.us.