Genesis Attachments has promoted Blaine Archibald to national account manager.

In this newly formed role, Archibald, previously the Genesis southwest regional manager, will develop, manage and maintain a national account program focusing on the scrap industry.

“The creation of this new role within Genesis emphasizes our focus on serving scrap customers who have nationwide locations and attachment needs,” said Shane Kuhlmey, Genesis director of North American sales. “Blaine’s professionalism, industry knowledge and experience developing and maintaining strong relationships will be visible in all facets of this new program he’ll be leading.”

Archibald also will continue in his regional manager role until a successor is named.

For more information, call 715/395-5252 or visit genesisattachments.com.