Hy-Brid Lifts, an industry leader in aerial lift equipment, named Charlie Haskin as director of sales covering the western United States.

His responsibilities include providing customer support and continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.

"I'm excited to join this team and to be part of the growth for the Western Region by building upon my existing customers and boosting new relationships," Haskin said. "After visiting our manufacturing facility in Wisconsin, I'm confident in the quality of our equipment and solid support of our service and leadership teams.

"With over 20 years experience split in equipment manufacturing sales and general rental, I understand the importance of quality and support for our customers. Along with the new product launching in 2025, I have no doubt in our success in the future."

Haskin brings 20 years of industry knowledge and experience to his new role, largely derived from his time in equipment sales, dealerships and the equipment rental industry. During his time in these sectors, he had a strong emphasis on customer relationships.

"We're thrilled to welcome Charlie to the Hy-Brid Lifts team as he takes on the western United States region," said Eric Liner, CEO of Custom Equipment LLC. "His extensive knowledge in sales and the rental industry will enhance our ability to serve our customers. Charlie Haskins is a great addition, and we're excited about the valuable contributions he will make toward our company's continued growth."

For more information, visit Hy-Brid Lifts at www.hybridlifts.com.