RDO Equipment - Tue March 18, 2025
John Deere's Chief Technology Officer, RDO Equipment Co. Leaders Share Insights From Autonomous, Machine Learning Field Partnerships
Adam Gilbertson, RDO's senior vice president of field technology and innovation, and Jahmy Hindman, John Deere's chief technology officer, explained recent developments in spraying and tillage technology solutions and how Midwestern farmers partner with equipment experts to become early adopters....
Farm Equipment - Tue March 11, 2025
11th Annual Dealership Minds Summit to Focus on Absorption
The editors of Farm Equipment magazine announced that the 2025 Dealership Minds Summit will be heading to Iowa City, Iowa on July 29-30, 2025, for the 11th annual gathering of top farm equipment dealerships from around North America....
Messick Farm Equipment - Thu March 06, 2025
Messick Farm Equipment Acquires Rovendale Ag & Barn
Messick Farm Equipment announced the acquisition of Rovendale Ag & Barn, strengthening its ability to serve farmers, contractors and property owners with expanded inventory, service and a continued commitment to family values and personal service....
FAE USA - Tue March 04, 2025
How One CEO's Hands-On Approach is Shaping An Industry
FAE USA proudly celebrates a significant milestone as Giorgio Carera marks his 20th anniversary as CEO. In an era where leadership is often distant, Carera's "boots on the ground" approach has set him apart, cultivating a culture of connection and excellence that extends from his team to customers across North America, according to FAE....
New Holland - Mon March 03, 2025
New Holland Launches IntelliSense Sprayer Automation
New Holland has introduced IntelliSense Sprayer Automation, a comprehensive application automation solution and a factory offering for new model year 2026 guardian series front boom sprayers: the SP310F, SP370F and SP410F....
CEG - Thu February 20, 2025
Tech Helps Oiva Hannula & Sons Reap Bountiful Cranberry Harvests
Oiva Hannula & Sons is deeply rooted in the cranberry farming industry, with a legacy that spans multiple generations. Based in Carver, Mass., the company is run by Scott Hannula, alongside his father, Wayne, and his uncle, Ward, who represents the third and fourth generation in the family to grow cranberries in Carver and the surrounding areas....
Kubota - Wed February 12, 2025
Kubota Launches MX4900 at Lowest Price Point in Series
From the 2025 National Farm Machinery Show, Kubota Tractor Corporation unveiled the MX4900, its newest addition to the company's line of utility tractors. The MX4900 was designed to be the workhorse expected of a utility tractor, but at a new price point in the MX series lineup....
New Holland - Wed February 12, 2025
New Holland's Next Gen PowerStar Series Tractors offer powerful utility inside and out
New Holland has introduced four new PowerStar models — the 90, 100, 110 and 120. "These new PowerStar tractors elevate the expectations of what a utility tractor is capable of," said Lena Patton, North American product marketing manager, New Holland....
JCB - Wed February 05, 2025
JCB Showcases Purpose-Built Agricultural Solutions at National Farm Machinery Show
JCB, a global leader in innovative machinery, returns to the National Farm Machinery Show in Louisville, Ky., Feb. 12-15, showcasing a lineup of equipment designed with farmers and ranchers in mind. Built on agricultural roots, JCB continues to prioritize the unique needs of modern farming with machines that deliver superior performance, operator comfort and versatility, according to the company....
John Deere - Tue January 07, 2025
John Deere Reveals New Autonomous Machines, Technology at CES 2025
John Deere revealed several new autonomous machines during a press conference at CES 2025 to support customers in agriculture, construction and commercial landscaping. Building on Deere's autonomous technology first revealed at CES 2022, the company's second-generation autonomy kit combines advanced computer vision, AI and cameras to help the machines navigate their environments....
