CEG - Tue April 07, 2026
Brooks Tractor Hosts Open House at Milwaukee Facility
Brooks Tractor invited guests to attend its Landscaping and Tree Service open house at its Milwaukee facility at 12101 W Silver Spring Dr. on March 24, 2026. In addition to seeing the latest equipment including the Merlo ROTO, the event offered customers the chance to "test before you invest" with Bandit and John Deere demonstrations....
Trimble - Tue March 24, 2026
Brooks Tractor Inc. Becomes Trimble Technology Outlet Serving Customers in South, Eastern Wisconsin
Trimble announced March 24, 2026, Brooks Tractor Inc. as the newest Trimble Technology Outlet. Brooks Tractor will now sell Trimble grade control, site positioning systems and correction services technology directly to customers using John Deere earthmoving equipment, including dozers, excavators, motor graders, mini-excavators and compact track loaders, as well as John Deere, Level Best and Worksaver attachments....
CEG - Tue October 07, 2025
Brooks Tractor Open House — Celebrating 80 Years
Brooks Tractor is celebrating its 80th year in business. To mark the occasion, an open house was held at its Sun Prairie, Wis., headquarters on Sept. 25 and 27, 2025. Long-time customers, new customers, friends and family gathered to see the newest equipment, latest technology and kick off the company's next 80 years....
Merlo - Thu September 25, 2025
Brooks Tractor Becomes Official Merlo Dealer; Celebrates 80 Years Supporting Wisconsin's Agriculture, Forestry Professions
Merlo America announced a new partnership with Brooks Tractor, officially welcoming the long-standing Wisconsin dealership into its United States' dealer network. With this move, Brooks Tractor now offers the complete line of Merlo telehandlers, forestry-ready TreEmme machines and a wide range of attachments at all seven of its locations across Wisconsin....
CEG - Tue May 20, 2025
Brooks Tractor Hosts Tech Open House at Sun Prairie HQ
Customers visited Brooks Tractor's headquarters in Sun Prairie, Wis., as the company hosted the last of its Technology Open Houses of the spring, showcasing the latest technology available on new John Deere machines May 14-15, 2025....
CEG - Tue May 06, 2025
Brooks Tractor Hosts John Deere Technology Open House
Brooks Tractor hosted an open house to showcase the latest technology available on new John Deere machines at its facility in De Pere, Wis., April 23-24, 2025. The event consisted of live demonstrations with hands-on training of SmartGrade (from 2D to 3D), SmartDetect, Topcon MC-Mobile, as well as a guided walk through of Brooks Positioning Systems, a division of Brooks Tractor, featuring the John Deere operations center, SmartGrade remote support and Topcon office....
CEG - Tue October 24, 2023
Brooks Tractor Inc. Hosts Open House in West Salem, Wisconsin
Brooks Tractor Inc. celebrated the reopening of its West Salem, Wis., location on Oct. 11. The store, located at 451 West Avenue North, originally opened its doors in the 1980s and has built a strong customer base over the last four decades....
Brooks Tractor - Tue August 01, 2023
Brooks Tractor Supports Milwaukee Area With Two Locations
In the early 1980s, the team of Brooks Tractor recognized the need for a construction dealer with reliable equipment and service in the southeastern part of Wisconsin. This is the beginning of its Milwaukee location's story, which officially opened its doors in 1983....
Brooks Tractor - Wed July 05, 2023
Brooks Tractor Inc. Welcomes Kynell to Milwaukee Team
Brooks Tractor Inc. recently welcomed Kevin "Slim" Kynell to its Milwaukee team as service manager. In his role, Kynell will oversee service support while being a resource for customers and sales. Brooks Tractor's mission is to partner with customers to provide the most cost effective, technology driven equipment solutions....
CEG - Wed October 12, 2022
Brooks Tractor Holds Grand Opening of New Sparta Facility
Brooks Tractor celebrated the grand opening of its seventh location in Sparta, Wis., with customers and manufacturer representatives on Sept. 30. Guests were treated to lunch and had a chance to tour the buildings, view equipment demonstrations and speak with Brooks' team members....
