Luby Equipment Services, a St. Louis based Case Construction Equipment dealer, has announced the hiring of Larry Sims as sales representative, effective immediately.

“Larry has over 25 years of industry experience in the Metro East and has consistently shown initiative in his performance, along with delivering a first-rate customer experience,” said David Kedney, sales manager of Luby Equipment Services. “I know this same level of dedication and commitment will be applied in his new role as he leads the sales efforts in the Caseyville territory.”

Sims will be responsible for selling, leasing, and renting Luby's full line of equipment offerings, providing solutions for customers' equipment needs, collaborating with all departments to swiftly respond to any customer requirements and managing the entire sales process to ensure customer satisfaction.

“I am very excited to have such a strong talent added to our team and look forward to the favorable impact he will have on the sales department, company and, most importantly, on our customers,” added Kedney.

For more information about Luby, visit www.lubyequipment.com.