Throughout the month of October, Mack Trucks is demonstrating its support for breast cancer awareness by showcasing a pink Mack Anthem model at its Greensboro, N.C., headquarters, on its website, www.macktrucks.com, and at dealer, customer and community events. One of the most eye-catching features of the truck, nicknamed the “Pink Lady” by employees, is the pink painted Mack wordmark across its grille. Mack developed the one-of-a-kind truck in support of National Breast Cancer Awareness Month, an annual campaign held each October to increase awareness of one of the most common cancers among women in the United States.

This story also appears on Truck and Trailer Guide.