Hitachi Construction Machinery concluded a successful week at ConExpo-Con/AGG 2026, where the company showcased its latest innovations, welcomed nearly 40,000 unique visitors of the event's 140,000 attendees, and received an award for its standout exhibit design.
Located in ConExpo's Festival Lot, Hitachi Construction Machinery brought together 22 excavators and wheel loaders, 10 technology demonstrations, and five technology partner collaborations, giving attendees a comprehensive look at the company's future as LANDCROS.
"ConExpo is the construction industry's most important stage, and we're honored that the Japanese principles that guide how we engineer, build and support our customers were recognized through this award-winning booth," said Hidehiko Matsui, chairman and CEO of Hitachi Construction Machinery Americas. "We're excited for the industry to see what we have coming next."
Award-Winning Exhibit Design, Technology
The Hitachi Construction Machinery booth was recognized with the Best Booth Design Award at ConExpo-Con/AGG, honoring the exhibit for exceptional design. The Exhibitor Magazine award was new this year and consisted of five independent judges from the experiential design and creative design fields. They considered more than 2,000 booths from all the top companies in the industry and were most impressed with the Hitachi Construction Machinery booth.
Designed by the company's Head of Marketing, the exhibit's theme "Connecting Harmony to Innovation" integrated their machine's iconic orange iron with wood and water elements, creating a serene, nature-driven environment. The booth's Zen Garden, was flush with traditional Japanese greenery, providing attendees a space to unwind and relax. Throughout the booth, the scent of Japanese cherry blossom added an extra layer to the elevated booth experience. Attendees spent an average of 25 minutes within the space, underscoring the depth and immersive nature of the experience.
Adding to the award-winning booth, Hitachi Construction Machinery also partnered with Gravis Robotics for an autonomous excavator demonstration. The Gravis Rack technology that powered the autonomous Hitachi excavator also won an award for Contractor's Choice for Best Technology at ConExpo-Con/AGG. Together the two companies demonstrated what the future of construction truly looks like.
Solutions Beyond Machinery
The technology on display in the Hitachi Construction Machinery booth gave attendees a preview of what the company's future will be. The infusion of machines and technology was evident throughout with solutions that address operator needs, fleet owner needs and overall industry business needs. Their solutions ranged from a partner developed cab-mounted real-time survey solution, to their in-house fleet management solutions, to a prototype AI assistant for mobile devices.
Featured Technology:
- Gravis Robotics autonomous excavation
- LANDCROS Connect fleet management system
- Solution Linkage machine guidance system
- Ramblr AI assist pro mobile app
- Teleo remote wheel loader operation
- Sodex cab-mounted real-time surveying
- Veristart digital machine access control
- DIMAAG machine voice control
- DIMAAG electric excavator
- Autonomous mining hauling solution
Looking Towards Future of LANDCROS
With the energy of ConExpo-Con/AGG 2026 behind it, Hitachi Construction Machinery looks ahead to the next chapter for the construction industry. The company's award-winning booth and technology demonstrations reflected its commitment to their future as LANDCROS, connecting machines, people and technology to create the jobsites of the future.
The momentum seen by attendees during the show will continue to guide Hitachi Construction Machinery as it transitions into LANDCROS, providing solutions beyond machinery.
For more information, visit hitachicm.com.
