Monroe Tractor announced Richard Longbottom as the new branch manager of its Westborough location, serving Massachusetts and Rhode Island.

With more than 34 years of experience managing heavy earthmoving industry companies, Longbottom brings a wealth of knowledge in the dealer network and original equipment manufacturers (OEM) sectors. His career has included key roles in finance, distribution, marketing, retail, wholesale and auction sales, making him a well-rounded leader with a deep understanding of all facets of the industry.

"I'm looking forward to remaining focused on building a workplace where our team, customers and communities can thrive," said Longbottom. "My goal is to foster a collaborative environment prioritizing strong service and lasting relationships."

"Richard's extensive background in domestic and international business will play a key role in bringing leadership, service excellence and support to Monroe's team," said Greg Downing, operations director of Monroe Tractor. "I'm excited to partner with Richard to bring this level of talent to our Westborough and Woburn branches."

For more information, visit monroetractor.com.