Precast Life, the National Precast Concrete Association's (NPCA) dynamic advocacy campaign to raise visibility for precast concrete's vital role in building our world, celebrated its one-year anniversary on April 6, 2026.

Over the past year, Precast Life has engaged students, specifiers and policymakers alike — reaching more than five million people and generating 17 million impressions. The initiative has helped fuel industry growth, expand understanding about precast's everyday impact, and equip NPCA members with tools to attract and retain a strong workforce.

At the center of the campaign is its digital hub, precastlife.com, which is a growing platform that offers a variety of resources and educational materials, including an interactive quiz to help students consider career opportunities in the precast concrete industry and the stories of the people behind the industry as part of the campaign's "Meet the Makers" section. In its second year, Precast Life will build on this momentum by advancing several key priorities:

• Inspiring the next generation of talent: Expanding awareness of rewarding, high-impact careers in precast concrete and connecting students to pathways into the industry.

• Showcasing the future of American infrastructure: Tapping into the United States' 250th anniversary to highlight how precast concrete will shape the next era of resilient buildings, infrastructure and civil engineering innovation.

• Elevating the industry's voice in Washington: Strengthening advocacy efforts to ensure precast concrete remains a central part of conversations shaping the nation's infrastructure future.

Reflecting on the past year, Christy Denault, NPCA's vice president of marketing and communications, said: "In just one year, Precast Life has evolved into more than a campaign — it has become a platform for connection, discovery and momentum across the industry. Whether it's helping a student see themselves in a precast career, showcasing the people behind the work, or illustrating how precast solutions protect and strengthen our communities, we're telling a bigger, more human story about the role this industry plays in everyday life and in the future the association is building."

As Precast Life enters its second year, the campaign will continue to expand its reach and relevance, equipping NPCA members with tools to tell their stories, strengthening connections with key audiences and elevating understanding of precast concrete's essential role in building safer, more resilient communities. In doing so, it aims to not only grow the industry but also inspire greater appreciation for the infrastructure that supports everyday life.

For more information, visit precast.org/.