Premier Truck Rental (PTR), a nationwide custom work truck and trailer rental company, announced Matt Rademacher has joined the team as the Michiana territory manager. In this role, Rademacher will spearhead efforts to assist contractors with their truck and trailer rental needs across Indiana and Michigan.

Located in Michigan, Rademacher has 11 years of sales experience in the automotive sector, joining the PTR team in January of this year. As the Michiana territory manager, Rademacher will be working to provide fleet solutions to utility and renewable contractors in the region, forging new partnerships and expanding the company's footprint across both states.

"I'm excited to be part of PTR's rapid growth trajectory," said Rademacher. "The unique value proposition that PTR brings to the fleet rental industry gives us a competitive edge, benefiting our nationwide customer base. My goal is to support our Michigan and Indiana customers effectively, providing them with innovative solutions that drive their profitability."

Chandler Shady will be supporting Rademacher in building the Michiana territory as his inside sales representative.

"We're glad to have Matt on board as our Michiana territory manager," said Brandie Cotton, PTR's vice president of sales. "His background in the automotive industry will help us grow our book of business in both Michigan and Indiana, serving the region surrounding our HQ. Welcome, Matt."

Rademacher will be based in Rockford, Mich.

For more information, visit rentptr.com.