Sims Crane & Equipment Co. announced executive promotions aimed at strengthening sales leadership and operational performance across the Southeast United States.
Orlando native Mike Kuffermann has been promoted to chief sales officer, where he will lead regional sales strategy and customer growth initiatives. A second-generation Sims leader, Kuffermann brings more than 17 years of experience with the company.
He began his career as an apprentice and advanced through operational and sales leadership roles, gaining first-hand experience across the business. In his new role, he will focus on sales team development, customer partnerships and execution aligned with long-term regional growth.
"Sims has invested in me from day one and I'm proud to lead our sales organization as we continue expanding across the Southeast," Kuffermann said. "Our focus will remain on building strong relationships, developing our people and delivering reliable lifting solutions for our customers."
"Mike's career reflects our commitment to developing leaders from within," said Deborah Weber, CEO of Sims Crane & Equipment. "His experience, discipline and people-first approach make him the right leader to support continued growth in our core markets."
Sims also announced that Curtis Taylor has been appointed chief business operations officer. Taylor will lead enterprise analytics, reporting and data-driven transformation initiatives supporting operational efficiency and customer engagement.
He brings extensive ERP consulting experience with a strong background in supply chain, maintenance and operational systems, including IFS Applications and IFS Cloud implementations across complex organizations.
"Our goal is to ensure our systems directly support the field, the customer and long-term performance," Taylor said. "I'm excited to help align data and operations with the work our teams do every day."
"Curtis brings a strategic approach to systems and analytics that will strengthen execution across the organization," Weber said. "His leadership will help ensure our technology investments deliver real operational value."
Founded in 1959, Sims Crane & Equipment Co. is a leading crane and rigging provider across Florida and the Southeast. The company operates the largest crane rental fleet in Florida and continues to expand while maintaining a strong reputation for safety and reliability.
For more information, visit simscrane.com.
