Sonsray Machinery welcomed contractors and equipment operators to its Salem, Ore., location on Sept. 17, 2025, for an open house event showcasing the Hitachi Construction Machinery lineup to the region.

The event marked a key step in Sonsray's continued expansion across the West Coast as the company grows its footprint with Hitachi. Guests had the opportunity to view a full range of Hitachi machines on display and speak directly with factory representatives who were on hand to answer questions and discuss equipment features.

The open house provided a valuable opportunity for both Sonsray and Hitachi representatives to meet Oregon customers face-to-face and demonstrate what Hitachi brings to the job site.

Attendees were invited to test equipment firsthand, exploring the performance and precision of Hitachi's excavators and wheel loaders. The day also featured prize giveaways, including a cooler/fire pit combo, hats for the first 50 guests and a food truck serving up German-American brats and burgers.

"We were excited to host our first Hitachi Open House at our Salem, Ore., location and introduce customers to this incredible line of construction equipment," said Matthew Hoelscher, founder and CEO of Sonsray. "Hitachi represents innovation, quality and a forward-looking approach to building the future of construction. As we continue to expand our offerings, we're proud to provide customers with more choices and advanced solutions to help them get the job done efficiently."

"It was a great day connecting with customers at the open house and Sonsray did an excellent job of showcasing the power, innovation and reliability behind the Hitachi brand," added Glenn Young, regional business manager (West), Hitachi Construction Machinery Americas Inc. "This event was not just about equipment — it was also about building lasting relationships and providing hands-on experiences with the machines that drive progress on every job site. At Hitachi, we are looking forward to partnering more closely with Sonsray and our customers in the future and providing the market with a fresh look at our capabilities."

As Sonsray continues to expand its sales and service network, events like the Salem open house underscore the company's commitment to deliver top-tier machinery and customer support to new markets throughout the West. CEG

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