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VIDEO: Linder Bealeton Rebuilds Trust With Focus On Service

Linder Bealeton in Virginia, under new management since 2024, is focused on rebuilding trust by delivering efficient, reliable service. Led by experienced service manager Mike Myers, the team aims to improve relationships, provide fast turnaround times, and enhance communication with customers, showing long-term commitment to quality and support for Virginia contractors.

December 3, 2025 - Southeast Edition #25
Linder Industrial Machinery

Mike Myers is the service manager of Linder’s branch in Bealeton, Va.
Linder Industrial Machinery photo
Mike Myers is the service manager of Linder’s branch in Bealeton, Va.
Mike Myers is the service manager of Linder’s branch in Bealeton, Va.   (Linder Industrial Machinery photo) David Grove is the shop technician of Linder’s branch in Bealeton, Va.   (Linder Industrial Machinery photo) Gino Morin is vice president of Virginia sales of Linder.   (Linder Industrial Machinery photo) A technician services equipment for a customer at Linder’s Bealeton, Va., branch.    (Linder Industrial Machinery photo)

The focus of Linder Industrial Machinery Company's Bealeton, Va., branch is clear: rebuild trust, strengthen relationships and deliver the dependable service that customers deserve, according to the company.

Linder assumed the operation of the previous distributor in 2024, and the company said it has quickly developed a reputation for responsiveness and technical expertise under the leadership of Mike Myers, service manager, who joined Linder in early 2025 and brings more than 25 years of experience in heavy equipment service and repair. His background includes time as a parts specialist, field service supervisor and truck shop leader — all of which prepared him to oversee a team dedicated to customer satisfaction.

"The challenge of repairing relationships and rebuilding the reputation for this branch were what drew me here," said Myers. "This was an opportunity with a clean slate to do things the right way. So far, relationships have improved, and we're turning machines around faster than ever — usually within 24 hours. We also now have daily communication with customers through e-mails, text messages and phone calls to keep them informed throughout the repair process."

The Bealeton team currently includes three shop technicians and four field technicians, and the branch recently expanded its capabilities by adding an onsite welder and line borer, enabling faster turnaround on complex repairs.

"Our technicians are trained across manufacturers, so we can handle a mixed fleet with no problem," said Myers. "From PM services to full rebuilds, we can do it all. We have the manpower now to take care of anything that comes through the door. It's all about getting customers back up and running as quickly as possible."

For longtime technician David Grove, who has worked at the location for several years, the improvements under Linder's management are tangible.

"They've done a great job of stocking the shop with better tools and equipment," Grove said. "We've rebuilt transmissions, engines and even worked on larger mining-size dozers and excavators. Whatever comes in, we make sure it's right before it leaves."

Long-Term Commitment

Doing the job right reflects Linder's larger commitment to reliability and customer support across Virginia. Vice President of Virginia Sales Gino Morin said that Bealeton represents a key part of the company's statewide reinvestment in people, training and service infrastructure.

"Our goal is to communicate clearly and act with urgency," said Morin. "Customers want to know what's happening with their machines and when they'll get them back. We're building our service departments and parts inventories around those expectations."

Morin added that Linder's 75-year history in the industry reinforces its long-term commitment to Virginia contractors.

"We're here to stay," Morin said. "We're selling the best equipment and backing it with exceptional service and parts support."

As the Bealeton branch continues to grow, Myers added that customer service is at the heart of how the branch will function.

"We know the past hasn't always been positive, but if customers give us a chance, we'll earn their trust," said Myers. "We're ready to prove what this team and Linder can do."


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