Volvo Construction Equipment Rents announced the opening of a new independently owned franchise equipment rental center in Louisiana. The Volvo CE Rents store is the fourth Volvo franchise in the state for its owners, Paul and Penny Bullock, of JPS Equipment LLC.

The Bullock family opened its first Volvo Rents franchise in West Monroe, La., in 2003. They added stores in 2004 and 2007 in Alexandria, La., and Bossier City, La.

They have been named Volvo Rents’ Franchise of the Year for the third year in a row during Volvo Rents’ Circle of Excellence Awards.

The Baton Rouge Volvo CE Rents franchise is independently owned and operated and will carry, in addition to Volvo construction equipment, a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets. Principal Volvo products for its rental centers include the company’s extensive line of compact excavators and wheel loaders, and backhoe and skid steer loaders.

“In Baton Rouge, we continue to expand our rental fleet and service to meet our customers’ needs,” said Paul Bullock. “It was a natural progression of our growth.”

The new store serves the Baton Rouge area with construction equipment rental and supplies from 36326 Highway 30 in Geismar, LA 70734. The office number is 225/290-3015.

For more information, visit www.volvorents.com.