Volvo Construction Equipment Rents Inc. (Volvo Rents), has opened a Volvo Rents equipment rental franchise in Denver, Colo.

Premiere Equipment Rentals, owned by Eric Radewahn and Andy Piotrowski, has opened its first Volvo Rents franchise located at 5401 Dahlia Street, Commerce City (Denver).

The new Volvo Rents center, an independently owned and operated franchise, will carry a comprehensive line of essential equipment for the construction, commercial, and industrial markets, as well as an extensive line of Volvo compact excavators and wheel loaders and backhoe and skid steer loaders.

The Volvo Rents franchise program covers all aspects of an operating business model. Features of the program include use of the Volvo brand, financial assistance, a fleet purchasing program for non-Volvo products, a Volvo Rents proprietary software program, operational support, comprehensive training as well as facility design and regional and local marketing.

Volvo Rents has 77 equipment rental centers open in North America, 65 centers in Europe and one in Mexico.