Volvo Trucks North America has named Christopher Roberts as regional vice president — Southeast, effective Jan. 12, 2026.
In this role, Roberts will lead sales operations across the Southeast region of the United States and report directly to Peter Voorhoeve, president of Volvo Trucks North America.
The Southeast is Volvo Trucks North America's second-largest sales region in the United States, in terms of both volume and revenue, encompassing 60 sales locations, nine parts and service locations and three parts only locations across multiple states and territories, including Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia and Puerto Rico, as well as portions of the Midwest and Mid-Atlantic.
"Chris is a proven leader with deep industry experience and a strong understanding of both our dealers' and customers' needs," said Peter Voorhoeve, president of Volvo Trucks North America. "The Southeast is one of our most important regions, and I am excited to have Chris step into this role and lead our efforts as we continue to strengthen our presence and support growth across the market."
Roberts brings more than 21 years of commercial transportation industry experience, having held a range of sales and management roles of increasing responsibility across multiple original equipment manufacturers and Michelin North America. Most recently, he served as new truck sales manager of Peach State Truck Centers of Birmingham Freightliner and Western Star.
Prior to joining Peach State Truck Centers, Roberts spent three and a half years with Volvo Trucks North America, where he supported sales initiatives and customer engagement efforts. He also has served in leadership roles on SalesForce Advisory Councils and Diversity Councils, contributing to industry collaboration and organizational development.
He will be based in Alabama, where he resides with his wife of 18 years and their two sons.
For more information, visit volvotrucks.us/.
