Developers began to clear land in September 2025 for what's described as a massive AI data center in Sulphur Springs, Hopkins County, kltv.com reported.
Houston-based MSB Global Services is leading the more than 16,000-acre development dubbed "The Matrix Center."
"This is going to be an $18 billion investment, 1,500 jobs," City Manager Marc Maxwell told kltv.com. "It's perfect for Sulphur Springs."
When construction is completed, there will be 30 buildings that host AI processing. CEO Mikey Lucas said each building will be twice as large as a typical Costco.
"This is what's called a large language model, so it's just like ChatGPT, Grok, Copilot, all of those AIs that everyone is using," Lucas told kltv.com. "This is actually for a large language model to help train AI, to help humanity advance within things like health."
Approximately 7,000 jobs are expected during construction, with the project generating more than $100 million in annual tax revenue to the city. This year's city budget was $35 million.
"We are about to have enough money to replace every street in town, refund everybody's property taxes, pay off all the debt and still have money left over," Maxwell said.
Sulphur Spring intends to build an on-site fire station and also will supply the center's water, according to kltv.com.
The center will power itself using a natural gas process.
Site plans for the site include new parks, roads and a housing development for training employees working at the site.
Phase I of the Matrix Campus will feature eight high-capacity buildings, delivering a combined 800MW of critical IT load, according to a June 2025 MSB Global blog post.
These facilities are being custom-designed to meet the demanding power and cooling requirements of AI hyperscalers and next-gen colocation users.
"Cutting-edge technologies such as Direct-To-Chip cooling for NVIDIA GB300 GPUs and immersion-cooled tanks will form the backbone of this hyper-efficient infrastructure," according to the blog.
Construction began in February 2025 with Trinity Road and utility infrastructure development. A groundbreaking ceremony occurred on June 13, 2025.
The first 100MW building, built entirely on a Bloom Energy fuel cell-powered microgrid, is scheduled for delivery in March 2026, with a new 100MW facility to follow every month thereafter, according to the blog.
Phase II will add another 1,200MW of capacity across an adjacent 780-acre parcel, utilizing geothermal microgrid technology to further reduce the project's carbon footprint and achieve true net-zero emissions.
