4Rivers Equipment will celebrate a massive milestone throughout the course of 2026: its 100th anniversary as a company.

With humble beginnings originating in Holly, Colo., in 1926, the Romer family started a John Deere dealership that stood the test of time and has grown tremendously over the last century. Over the past 100 years, 4Rivers Equipment branched out from the seed that was planted in Holly across Colorado, New Mexico and western Texas.

"We work hard, we provide good service and we share profits," said Roy Romer, founder of 4Rivers Equipment. "It's been a great story. I'm thankful to all of the people over the 100 years that have made this work."

The celebration of the centennial mark for 4Rivers Equipment will span throughout the year with a variety of events, stories and recollections shared across all 4Rivers social media channels and installations at each 4Rivers store honoring the history of the company through timelines, artifacts and more.

For anniversary details, visit 4riversequipment.com/blog.