Associated Supply Co. Inc. and Bell Trucks America Inc. announce the establishment of a partnership to offer articulated dump trucks across ASCO's footprint.
Flexible rental and acquisition options will be available at 27 branches in Texas, Oklahoma and New Mexico.
ASCO, a well-established equipment dealer, operates across construction, agricultural and industrial markets. The partnership aligns with Bell Trucks America's strategic focus on working with dealers that prioritize uptime, product knowledge and long-term customer relationships.
"We are excited to welcome ASCO to the Bell dealer network," said Neville Paynter, president of Bell Trucks America. "ASCO's market presence, experienced sales and service teams and commitment to supporting customers make them an excellent partner as we continue to expand Bell's footprint in the U.S."
Bell Trucks America was founded in 2012 by a group of equipment industry professionals and serves as the master distributor of Bell articulated off-road dump trucks in the United States.
Bell said its articulated dump trucks are known for their fuel efficiency, durability and productivity, which naturally complements ASCO's larger existing product lineup. ASCO is better positioned to serve customers as a one-stop shop — enabling customers to access advanced hauling equipment backed by service expertise — and continue the commitment to its legacy and roots.
"ASCO is very excited to work with Bell Trucks to support the communities we serve every day," said Jon Linstruth, vice president of sales and marketing at ASCO. "Teaming up with Bell Trucks aligns well with our mission and gives us another way to help our customers keep moving forward with confidence."
Bell Trucks America and ASCO both said they are confident the expanded partnership will strengthen customer support and deliver long-term value across the industries they serve.
ASCO represents numerous manufacturers, including Case Construction, Case IH, Hitachi, Bobcat, CAT Lift Trucks, Crown, Genie, JCB and Bell Trucks America.
For more information, visit ascoeq.com.
