Marketing

Hitachi - Tue October 28, 2025

Hitachi Construction Machinery Announces New Brand Name, Landcros, Beginning in 2027

Hitachi Construction Machinery announced that in April 2027 it will officially change its corporate name and brand to Landcros. This change will introduce updated equipment and parts branding, while maintaining the same manufacturing excellence and dealer support customers have always trusted....

Chadwick-BaRoss - Tue June 24, 2025

Chadwick-BaRoss Sweeps Two Awards at 2025 Volvo Marketing Summit

Chadwick-BaRoss was recognized with two awards at the recently held 2025 Volvo Marketing Summit in Chicago: best multichannel marketing campaign for its "Be Unstoppable with Volvo and Chadwick-BaRoss" initiative, and the best first award in recognition of its standout use of the Tint platform through an engaging social media photo uploader tool....

Caterpillar - Mon June 16, 2025

Caterpillar's MINExpo 2024 Booth Design Receives Gold Award at 15th Annual Eventex Awards

Caterpillar is one of four exhibitors awarded Gold for Stand Design at the 2025 Eventex Awards. This award recognized the creative design of Caterpillar's 56,000 sq.-ft. MINExpo 2024 exhibit that transported attendees to a mine site....

Link-Belt Cranes - Mon March 17, 2025

Link-Belt Cranes Names Gary Lane as Vice President of Marketing, Sales, Customer Support

Gary Lane has been named vice president of marketing, sales and customer support of Link-Belt Cranes, effective July 1, 2025. Link-Belt President and CEO Melvin Porter made the announcement at the company's headquarters in Lexington, Ky....

Equip Exposition - Mon March 10, 2025

Equip Exposition Announces Savannah Bananas Creator Jesse Cole as Keynote Speaker

Marketing challenges face every business owner, and Equip Exposition attendees will learn from one of the most well-known marketers and entrepreneurs in the United States: Savannah Bananas founder Jesse Cole....

Aaron Witt – CEG Correspondent - Fri August 10, 2018

Social Media: Inspire (Hire) the Next Generation

Workforce development — two words traveling around the heavy equipment industry like wildfire. Retirements are accelerating and the pool of motivated and qualified people from the next generation is small....

Marketing Strategies & Solutions - Fri July 27, 2018

Firm Repeats Honors in International Creative Competition

London, On.-based Marketing Strategies & Solutions has again been recognized for excellence in graphic communications by the international Summit Creative Awards. The firm was awarded a Silver standing in the “Specialties” category for a calendar created for John Zubick Limited, a London, Ontario recycling operation....

Tue August 01, 2017

Seven Ways to Take Better Construction Photos

Marketing is more image-driven than ever. You would think that would make for an easy transition in a visually driven industry like construction. Jobsites are full of eye candy, and yet many construction photos used for marketing purposes don't properly capture the action....