Kubota Tractor Corporation announced a new multi-year partnership with NASCAR, beginning with the 2026 NASCAR season.
That establishes Kubota as an official partner of NASCAR, including the official tractor of NASCAR, official construction equipment partner of NASCAR, official compact equipment partner of NASCAR and official utility vehicle of NASCAR. Kubota also will serve as the official partner in the same categories for the upcoming NASCAR San Diego race weekend.
"We're proud to further align the Kubota brand with one of the most recognized sports organizations in the country, building on the successes of our sponsorship with Trackhouse Racing and Ross Chastain," said Alex Woods, president of Kubota Tractor Corporation. "Kubota equipment is built for customers who demand quality, durability and high productivity. NASCAR is built on engineering excellence, speed and sustained high performance under pressure. Together, we represent two organizations that are part of the fabric of American life, connected by hardworking people and loyal communities that rely on equipment purpose-built for the job — on or off the racetrack."
As part of the agreement, Kubota equipment will be integrated into NASCAR track operations at select venues, supporting track preparation and facility needs. The partnership provides visible, real-world applications that reinforce Kubota's reputation for durability and reliability in demanding environments.
"Kubota's commitment to the people who power our communities — from farmers and builders to the men and women who have served our country — aligns seamlessly with NASCAR's fan base and values," said Craig Stimmel, NASCAR senior vice president and chief commercial officer. "Including a presence at the NASCAR San Diego weekend adds even greater meaning, as we celebrate veterans in a setting that reflects service, resilience and pride. From integrating Kubota equipment into our operations to creating impactful moments for fans and veteran honorees alike, this collaboration is built on shared purpose and real-world performance."
Kubota has maintained a presence in NASCAR through its partnership with Trackhouse Racing since 2022 and continues to build on that involvement through this new multi-year agreement.
As part of the agreement, Kubota will sponsor NASCAR San Diego weekend presented by Anduril at Naval Base Coronado from June 19–21, 2026, and will play an integrated role throughout the weekend, serving as the official tractor, construction equipment, compact equipment and utility vehicle partner of the NASCAR San Diego race weekend.
Kubota's presence during the weekend also will highlight the company's ongoing commitment to supporting U.S. military veterans. As part of the weekend's activities, Kubota will host a special ceremony prior to the NASCAR Cup Series race to recognize the five recipients of its 2026 Geared to Give program. During the ceremony, the farmer veterans will be presented with the keys to new Kubota equipment in front of race attendees.
Each recipient and one guest will attend the race weekend as Kubota's invited guests, which will include access to Kubota's suite to watch the race and a meet and greet with Ross Chastain and the Trackhouse Racing team.
Since 2015, Kubota has partnered with the Farmer Veteran Coalition on a multi-million-dollar program that includes veteran grants, organizational support and equipment to help farmer veterans transition into careers in agriculture. Kubota also supports the Boot Campaign, a national nonprofit dedicated to supporting the health and well-being of military veterans and their families.
Kubota equipment also will be displayed in the fan zone throughout the weekend, where fans can learn more about the company's veteran-focused initiatives, including Geared to Give and its partnership with Boot Campaign.
Over the course of the partnership, Kubota will collaborate with NASCAR to engage fans at tracks nationwide and across digital and broadcast platforms, while continuing to invest in American communities in support of the veterans, farmers, builders, landscapers and landowners who rely on Kubota equipment every day.
For more information, visit KubotaUSA.com.
